Email Marketing is Here to Stay!

Last week we talked about social media being a good way to market to clients. It is a great way to advertise to increase sales and create relationships in your business for little or no money. Many people may think it is outdated, however, email marketing is still a way to reach out to clients and get their attention.


When other platforms no longer exist, go down, block your use, etc… you can still rely on email marketing to get to your client base. Every opportunity that presents itself, you should be collecting the email addresses of your clients and potential clients. You will use these addresses to nurture them giving them tips, tools, resources, etc… You will also use them to keep them abreast of what is going on in your business. Events, new products, re-releasing old products, sales and so much more. There are so many creative ways you can use to keep in touch via email marketing.


I don’t know about you, but I have purchased many items, attended conferences, and even forwarded services I knew others needed simply because of emails that have come to my inbox. I love that people send out emails and keep you abreast of the things that were the very reason you gave them your email address in the first place. Emails are still a part of present day marketing. People are communicating less by telephone and more by text and email. Therefore, emails are still a great way to grab your attention. The key is to have great subject lines and never forget why someone gave you their email address; give them more of what they want.


Emails are good because they can be accessed from any device. The use of an email list can increase website traffic, create sales leads and start communication with new potential clients.


Now take the time and find an email marketing company that is right for your knowledge base, your budget and your volume. Just to name a few there is Mail Chimp, Mad MiMi, Active Campaign, etc… There are lots out there and some are free.


Let’s start the email marketing process TODAY!