Marketing, marketing, marketing… it is all a part of running a business. If you are not marketing your business people will never know who you are; especially in the beginning stages. I have often heard many business owners say they don’t have the money to pay for a marketing person or it is not in the budget. That may be what they think, but businesses have money for what they prioritize. Marketing is essential for the growth of your business. Entrepreneurs are in an age where marketing can be done on a smaller budget until they get the funds to go bigger. Here are 3 ways to market your business without going broke:
- Social Media.Customers and clients go to social media to find everything from a doctor, to a teacher, to t-shirts. Social media strategies can be free and can help your business with recognition across many platforms. The thing about social media is that you have to find out which platform is best to reach the right audience for your business. Find out where your clientele is and from there you can start engaging with them, market to them and grow. Your clientele may not be on Facebook, but they be on Instagram. Take the time to research and from there market to them by bringing value and letting them know who you are.
- Event Networking.Networking is a great way for people to get to know who you are in person. Start researching to see what events are available in your area. Be strategic with the events that you go to because you only want to attend those that will have your possible clients in attendance. Just going out and meeting people isn’t enough. But going out and meeting people that are looking for your services is awesome. Most networking events are free and only cost you your time.
- Brand your business as often as possible. Have your business on as many things possible that can allow people to know who you are. Put your business on shirts, cars, bags, and even hats. They are great conversation starters and ways for you to market your business and eventually get some sales.
Not marketing your business does not make financial sense or cents. Find ways to market while being strategic to add cash flow to your business. Marketing can be expensive in some aspects, but there are plenty of ways for you to do it on a budget. Start marketing using the tips above. They not only add to your presence as a business, but also add more potential clients and customers for you to sell your goods and services to. One of the goals of being in business is to make money. So get out there, market, and build wealth.